← Goal‑Driven Design · the team plan

Bring your whole team

The same cohort, focused on your team's real work. Up to 7 people learn to build with Claude Code together, on the same problems, in the same shared way of working — so the practice survives the cohort and lives in how the team ships.

Included

What a team gets

One price, €2,700, for up to 7 people. Everything in the Standard tier for up to 7 people, plus four dedicated sessions for your team.

4 dedicated team sessions

Private to your team, built around the work you actually have in front of you — not a generic syllabus. We pick real problems and ship against them, together.

Everything in Standard

All 10 live sessions + recordings, weekly homework and Show & Tell, plus a team project review.

A private WhatsApp cohort

Your team stays in the same room between sessions — questions, wins, and blockers shared as they happen, not saved for the next call.

DESIGN.md templates + the toolkit

The same goal-first templates and skills the cohort uses, ready to drop into your repos and adapt to how your team already works.

A practice, not a workshop

A one-off workshop wears off. The goal with a team is a shared way of working that outlives the cohort — the same mental model, the same vocabulary, the same goal-first habit, held by everyone who ships.

We build on your real work

The dedicated sessions aren't a demo deck. We take problems your team already has — a slow process, a manual report, a prototype you keep putting off — and build against them live. Learning by doing on real projects, never passive consumption. Show, don't just tell.

One shared mental model

The thing that breaks every cohort is undefined jargon and a zoo of tools. So we put the whole board — agent, sub-agent, skill, MCP, plugin, goal — on one map, and no concept gets used before it's named. A team that shares one model can actually hand work to each other.

The discipline of less

Across five cohorts the lesson was the same: new terms arrived faster than people could absorb them. So we hold a hard budget — a few tools per session, the rest in an appendix. Cutting is the fix, not adding. A team leaves with a small set of things it genuinely owns, not a long list it half-remembers.

Goal first, taste the whole way

Start from the change you want in the world, not from how it looks — then keep taste all the way through to ship. For a team this is the real upgrade: a common standard for what "good" and "done" mean, so the work coheres no matter who built which piece.

Nobody gets stuck silently

Every session opens with a short unblock clinic, and people who are behind get direct support, not a public spotlight. A safe room where questions aren't judged and mistakes are how you learn — under Chatham House Rule, so a team can be honest about what it doesn't yet know.

Everyone ships something real

No toy demos. By the end each person has deployed a real thing and the team has a sustainable practice — context discipline, reusable skills, a goal-first habit — that keeps working long after the last session.

What a whole studio said

Motka — a product-design & UX/UI studio (Moscow / Ljubljana, founded 2005, ~11–15 people) — brought its team through the cohort over six weeks. Long-tenured Figma masters, openly skeptical at the start. They picked their own real projects — a Figma → Webflow exporter, a commercial-proposal generator, a 20-year studio knowledge base, a telecom client portal — and built against them, together. What follows is verbatim, translated from the sessions.

“Night and day between where we started and where we are. A while ago I was a real skeptic — I deliberately held that position. Now it’s a genuine shift in my thinking. I’m definitely ready to recommend your training to anyone who asks.”
Phil SmirnovDesign Director, Motka
“We’re already using it in real combat — it really accelerates us. A landing page that used to take hours, done in a couple of iterations.”
A Motka designerteam session · speaker unnamed in the recording
“It really changed my way of thinking about what you can do with this. And the main thing is that I managed to make something myself.”
Elena NochkaCommercial Director, Motka
“A really huge tool suddenly appeared in my hands. It’s like a whole new chunk of life appeared — I’ve become quite bold with all of it.”
Natasha BulanovaUX Designer & Team Lead, Motka

What the team shipped during the cohort:

  • a prompt-pack to port a design system from Figma into Webflow, which became the foundation other client projects were built on
  • a commercial-proposal generator built live as a reusable skill (Skill)
  • a studio-wide knowledge system over twenty years of files
  • a UX-audit-from-a-screenshot practice

Beyond Motka, Gleb has facilitated corporate group sessions in other settings — including a retail operations team working through where AI actually belongs in their processes. The pattern holds: start from the team’s real work, not a syllabus.

Team vs solo

Why a team is different

Teaching one person is teaching a skill. Teaching a team is changing how a group works together — and that's a different job.

  • Shared vocabulary. When everyone names a skill, a sub-agent, a goal the same way, hand-offs stop costing a translation. The model in one head matches the model in the next.
  • A common standard of taste. The dedicated sessions set what "good" looks like for your team, so independent work still coheres.
  • Real internal cases, not generic ones. We build on your processes, your repos, your bottleneck — the sessions are tailored, not templated.
  • Practice over performance. The aim is a way of working that's still running months later, not a one-day high that fades by Friday.

Who it's for

Product, design, and founder-led teams of up to 7 people who want to adopt Claude Code together, on purpose — not one champion poking at it alone.

Product & design teams

You want one shared, goal-first way of building with AI — and a standard of taste that holds across everyone's work.

Founder-led teams

You're small and fast and want the whole team fluent at once, building on the real problems in front of the company.

In-house groups

You've seen one person get results with Claude Code and want it to become how the team works, not a one-off.

Not sure it fits? Message Gleb on WhatsApp and we'll work out whether a team seat or individual seats make more sense for you.

Who runs it

Run by Gleb

Solopreneur, AI product developer, and educator, with 25 years in IT building products and leading teams across startups and corporations. He's run five cohorts of this lab and facilitates in-person group work too — he teaches the way he works: start from the goal, keep taste the whole way through.

Make this
how your team
works

Up to 7 people, four dedicated sessions, one shared practice. €2,700.

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